OUR STORY

Firefall Jewelers is a registered jeweler with The American Gem Society. (AGS). The American Gem Society is a non-profit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, re-certification of its membership, gemological standards and gemological research. The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole. 

The American Gem Society (AGS) was created with one mission in mind: to protect you, the consumer.  Our members adhere to the highest standards of business practices and ethics so that you can buy with confidence from jewelers you can trust. AGS Standards not only comply with governing laws, but go beyond that, to ensure that you are buying from jewelers who have the knowledge and skill to help you make the most informed buying decision.

About Us

Firefall Jewelers is a family owned and operated business, staffed by second, third and fourth generation members of the Coca family. Our mission is to help our customers mark all the important occasions in their lives. 

Firefall Jewelers creates custom, one of a kind pieces that will endure generation after generation. We are a full service jewelry store, performing repairs on site. We enjoy working with our customers to create unique, one of a kind pieces that truly inspire creativity.  

Our Credentials